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Global Business Intelligence Specialist

2 months ago

Sydney, New South Wales, Australia Westpac Full time
Job Summary
Create and implement data-driven marketing strategies to increase brand awareness and drive sales growth at Westpac. Key responsibilities include developing and managing marketing campaigns, analyzing market trends, and collaborating with cross-functional teams to align and ensure effectiveness of marketing strategies.

  • Develop and execute data-driven marketing campaigns to reach target audiences and drive business growth by leveraging market research and competitor analysis
  • Collaborate with cross-functional teams to ensure alignment and effectiveness of marketing strategies, aligning with Westpac's business objectives
  • Conduct market analysis to inform marketing decisions, ensuring a data-driven approach to marketing efforts
  • Measure and report on marketing campaign success, providing data-driven insights for future improvement and optimization