Crm & Loyalty Manager - Strategy Development

5 hours ago

Melbourne, Victoria, Australia beBeeStrategist Full time $100,000
Job Title:

Crm & Loyalty Program Strategist

Overview

The role involves leading the strategy and execution of customer relationship management and loyalty initiatives to drive engagement, retention, and lifetime value.

Responsibilities
  1. Program Management
    • Own the strategy, delivery, and growth of the Skechers loyalty program (Insider), including acquisition, engagement, and retention.
    • Develop and optimise lifecycle marketing journeys, from welcome and onboarding sequences to re-engagement campaigns.
    • Partner with key stakeholders to evolve program benefits, promotions, and engagement strategies.
    • Ensure compliance with privacy regulations, safeguarding the brand through best-practice data governance.
  2. Customer Journey Development & Campaign Optimisation
    • Map and maintain a holistic contact strategy, identifying key lifecycle moments to deliver a best-in-class customer experience.
    • Build campaign frameworks and content journeys that deepen customer relationships and drive purchasing behaviour.
    • Manage end-to-end campaign delivery—briefing creative, building, scheduling, testing, deploying, and reporting—ensuring alignment with business objectives.
    • Leverage insights to continuously optimise journeys and campaign performance.
  3. Data & Insights
    • Utilise the Customer Data Platform (CDP) to build, manage, and refine audience segments for targeted and personalised campaigns.
    • Implement A/B testing and other optimisation methods to refine targeting and messaging.
    • Monitor campaign and loyalty program KPIs, producing regular reports with actionable insights to improve performance.
  4. Collaboration & Process Optimisation
    • Partner with martech, marketing, and data teams to enhance CRM capabilities, automation, and integration.
    • Define requirements and brief IT and martech teams on new tracking features and enhancements to our CDP and CRM platforms to strengthen capabilities and deliver advanced personalisation.
    • Oversee creative briefs and asset delivery to ensure brand alignment and timely execution.
    • Plan annual CRM and loyalty priorities in line with business objectives, while staying ahead of emerging trends and best practices.

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