Become a Marketing Strategy Specialist
1 day ago
The role of Marketing Strategy Specialist is pivotal in shaping and executing marketing communications strategies across multiple portfolios. A key focus area includes developing and delivering integrated marketing initiatives that drive engagement and improve conversion rates.
Key objectives include enhancing acquisition, cross-sell, and retention outcomes through a data-driven approach. Continuous optimisation and leveraging insights are essential in driving success.
Audience segmentation and campaign best practices will be applied to create exceptional marketing experiences that resonate with customers.
Effective coordination and delivery of omnichannel marketing activities are crucial in meeting 1:1 Marketing & Communications objectives.
Strategic analysis and implementation of continuous improvements will be necessary to enhance in-market campaigns and journeys.
Additionally, providing strategic insights to support divisional operational cadence is an important aspect of this role.
- Develop and execute comprehensive marketing strategies
- Drive meaningful customer engagement and conversion
- Apply audience segmentation and campaign best practices
- Lead the design of omnichannel marketing experiences
- Coordinate delivery of marketing activities
Benefits:
Competitive salary
Opportunities for professional growth and development
Collaborative and dynamic work environment
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