Public Relations Expert

5 days ago

Sydney, New South Wales, Australia LEWIS Communications GmbH Full time

We are looking for an experienced Public Relations Expert to join our team. As a global marketing agency, we strive to deliver innovative and effective PR campaigns that meet the unique needs of our clients.

The successful candidate will have a strong understanding of media relations, content creation, and social media platforms, as well as excellent communication and project management skills.

Key Responsibilities

Media Relations

  • Builds and maintains strong relationships with journalists, bloggers, influencers, and analysts across national, trade, and vertical media channels.
  • Oversees all media relations activity on behalf of the client, maintaining key media contacts for campaigns and projects.
  • Utilises networks to create and maximise client coverage, advising on short- and long-term narratives.
  • Maintains and promotes a sound understanding of current affairs relevant to the industry and the wider news agenda.
  • Deploys rapid responses to breaking news on behalf of clients, reacting quickly to emerging stories in line with client profiles.

Content Creation

  • Develops and executes content strategies for campaigns and projects, including press releases, articles, blog entries, and other written materials.
  • Drafts – and oversees the drafting of – a broad range of written materials, such as biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders, and boilerplates, ensuring a consistent level of high-quality content.
  • Collaborates with content experts to stay up-to-date on the latest techniques and writing styles across multiple channels and platforms.

Digital and Social Media

  • Leverages social media platforms to expand their network, develop media relationships, and positively impact client results.
  • Pitches additional digital content, including infographics, animations, and video, to support written content and client aims.
  • Stays ahead of the curve by exploring new tools, solutions, and processes to continuously evolve and optimise client PR campaigns.
  • Provides social media insight, as well as execution and management of related digital activity.
  • Works collaboratively with the digital team to increase the utilisation of digital services wherever possible.

Team Leadership and Development

  • Acts as a respected line manager, working closely with line reports to maximise strengths, improve weaknesses, and support career development.
  • Line manages the account team, including coaching, supervision, assessment, and review of junior team members.
  • Sets team objectives on a daily, weekly, monthly, and quarterly basis.
  • Ensures the ongoing achievement of all deliverable client objectives.
  • Monitors team activity levels against budget, increasing and decreasing individuals' allocation where necessary.
  • Provides guidance to colleagues on how to best manage campaigns, including answering general new business requests.
  • Works with the Talent team to recruit high-calibre junior-level candidates into the team.
  • Works with the HR team to reward, retain, and develop the team and resolve any performance-related issues.
  • Regularly attends and leads TEAM LEWIS training sessions and daily press briefings to enhance skills and develop knowledge.

Account Reporting and Analysis

  • Ensures that all activity and results are reported back to the client, providing insight and analysis where possible.
  • Communicates account performance internally (account reviews) to relevant stakeholders.
  • Provides detailed reports to the Campaign Director or senior management team on request.

Additional Responsibilities

  • Runs and supports training sessions to maximise opportunities to expand team skills and grow revenues.
  • Takes a proactive role in promoting the TEAM LEWIS brand, its work, identity, and values.
  • Supports the HR/Talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme.
  • Contributes and supports the continuous improvement of systems, practices, and policies.

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