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Business Growth Manager

1 week ago

Sydney, New South Wales, Australia Mable Full time

As a key member of Mable's Growth Team, you will play a pivotal role in developing and executing multi-channel campaigns that drive impactful customer engagement.

This is an excellent opportunity to join a thriving scale-up as we continue to grow rapidly. With our recognition in AFR's Fast 100 list, Deloitte's Tech Fast 50, and Australian Growth & Australian Technology Growth Company of the Year Award in 2020, we are shaping the care and support sector in Australia.

We're seeking a highly motivated marketing professional with a strong background in developing and executing CRM campaigns. The ideal candidate will have experience working with various Marketing Automation & Customer Engagement platforms, preferably Braze, and Salesforce is desirable but not required.

The successful applicant will be responsible for:

  • Managing and owning the communications promotional calendar
  • Executing, monitoring, and measuring CRM campaigns and their success
  • Working closely with internal business stakeholders to ensure on-time delivery of campaigns
  • Communicating campaign performance and results
  • Optimising new campaigns using data and feedback from existing and previous projects
  • Preparing variations for A/B testing and executing test plans
  • Owning and executing reputation management campaigns (e.g. Trustpilot)
  • Developing and executing personalisation and segmentation strategies for key customer audiences
  • Cross-channel marketing automation creation, including Email, SMS, Push, and/or other engagement channels

To succeed in this role, you will require:

  • 3+ years hands-on experience in managing, executing, and optimising CRM campaigns
  • Proficiency with Google suite and online collaboration tools (e.g. JIRA, Coda, Confluence)
  • Excellent communication and stakeholder management skills
  • Strong time management skills
  • A passion for technology and making a real impact on people's lives

If you are a motivated marketing professional looking to make a difference, please submit your application. We welcome applications from individuals who share our values and are passionate about driving change in the care and support sector.