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Market Innovation Leader

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $140,000 - $180,000
Lead Marketing Strategist

Elevate your marketing career with a dynamic role that shapes the future of brand storytelling.

Ambitious marketers will play a pivotal role in executing initiatives that differentiate the market leader. Collaboration with internal teams and external partners will deliver high-impact campaigns, optimise ROI, and build customer journeys that disrupt competitors.

  • Develop and execute marketing acquisition programs.
  • Create compelling marketing briefs in partnership with the GIO Marketing Manager.
  • Develop narratives that attract new customers and reinforce loyalty.
  • Collaborate with automation and content teams to deliver lifecycle and bespoke marketing programs.
  • Build campaigns around emerging platforms and social sentiment.
  • Apply test-and-learn methodologies and leverage data insights for continuous improvement.
  • Manage agency relationships and ensure alignment with strategic goals.
  • Cultivate a high-performance culture by mentoring team members.

The organisation helps Australians navigate life's uncertainties with confidence. As the Lead Marketing Strategist, you'll be empowered to drive innovation and make a real difference in people's lives.

About you:

  • Tertiary qualification in Business or Marketing (mandatory).
  • 5-8 years' experience in brand marketing (client or agency side).
  • Strong project management and analytical skills.
  • Ability to interpret marketing data and manage ROI expectations.
  • Experience managing budgets and coordinating with external partners.

We offer flexible working options, discounts on insurance products, and opportunities for ongoing study support and career development. Join us in fostering a diverse and inclusive culture where everyone feels valued and connected.