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Director of User Acquisition and Retention

2 weeks ago

Sydney, New South Wales, Australia Property Finder Full time
About Us

Property Finder is the leading digital real estate platform in the Middle East and North Africa region.

About the Role:

We are looking for a Director of Growth Engineering to own and lead the SEO Engineering, MarTech, Acquisition, and Social Engineering teams. This role will be instrumental in scaling our user acquisition efforts through AI-driven search optimization, social engagement, and performance marketing technologies.

Responsibilities:

  1. SEO & Search Optimization
    • Lead the SEO Engineering team, ensuring AI-driven search optimization and automated ranking improvements.
    • Develop technical SEO strategies for crawling, indexing, structured data, Core Web Vitals, and AI-powered search personalization.
    • Drive programmatic SEO initiatives to scale landing pages and drive organic search traffic growth.
  2. Marketing Technology (MarTech)
    • Own marketing technology infrastructure, ensuring a seamless data flow between product, marketing, and analytics teams.
    • Build and scale automated marketing platforms, including customer segmentation, attribution modeling, and dynamic content personalization.

Requirements:

  • 10+ years of experience in engineering leadership, with a focus on growth engineering, SEO, MarTech, and acquisition technologies.
  • Strong technical SEO expertise, including crawling, indexing, structured data, Core Web Vitals, and AI-powered search.
  • Hands-on experience with MarTech platforms, attribution modeling, CRM integration, and marketing automation.