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Marketing Planning Manager

2 months ago

Brisbane, Queensland, Australia Auto & General Full time
Job Title: Marketing Planning Manager

Auto & General is seeking a highly analytical and strategic Marketing Planning Manager to join our team. As a key member of our Growth Ops department, you will be responsible for developing and executing marketing plans that drive business growth and market leadership.

Key Responsibilities:
  • Develop annual marketing plans for multiple brands and insurance products by media channel.
  • Forecast leads, policy volume, premium, conversion rates, and performance metrics for each product and channel.
  • Collaborate with marketing managers and partners to create robust marketing plans.
  • Align marketing planning with the company's business objectives and strategic goals.
  • Monitor performance, model investment scenarios, and recommend optimizations to meet monthly and annual targets.
  • Analyze monthly performance against plans and growth criteria, providing insights for ongoing improvement.
  • Maintain forecasting for future performance and challenges, ensuring smooth annual planning.
  • Implement process improvements, including automation and detailed planning enhancements.
  • Contribute insights during weekly and monthly performance review meetings.
  • Assist the performance marketing team with complex budgets and invoicing for search, display, and social.
  • Support the brand team in managing above-the-line media budgets and invoicing.
  • Monitor R&D and Mar Tech budgets, providing recommendations for cost improvements.
Requirements:
  • 2+ years in marketing planning or analysis.
  • Strong analytical skills and ability to translate data into actionable marketing plans.
  • Excellent communication and presentation skills for diverse audiences.
  • Proficiency in marketing analytics tools (e.g., Google Analytics, Tableau).
  • Experience with budgeting and financial forecasting.
  • Solid understanding of marketing principles and best practices.
  • Experience in the insurance industry is highly regarded.
About Us:

Auto & General is the fastest-growing major Motor and Home insurer in Australia, providing insurance products and solutions to safeguard a brighter future for our customers and community. We're excited about the future and we're always on the lookout for talented, passionate individuals who can help us achieve our goal of being Australia's best insurer.

We value individual differences and believe in fostering an inclusive culture that creates a great place to work for all.