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Creative Marketing Strategist

2 weeks ago

Sydney, New South Wales, Australia beBeeStrategist Full time $80,000 - $140,000

As a seasoned marketing strategist, you'll play a pivotal role in driving revenue growth and shaping innovative commercial opportunities across Australia. You'll leverage top-tier insights, research, and exceptional creative strategy to craft campaigns that win awards.

The ideal candidate will have proven experience in a strategy-focused or adjacent role in media or advertising, with excellent writing skills and a strong attention to detail. They'll possess lateral thinking, confidence in pitching ideas up to the C-suite, and adaptability in refining creative concepts based on feedback.

A highly creative mindset, coupled with exceptional storytelling and interpersonal skills, is essential for this role. The successful candidate will be a team player who thrives in a collaborative, cross-functional environment and remains up-to-date with pop culture, social media trends, and youth culture.

The responsibilities of this position include developing exceptional creative strategies for cross-channel media campaigns, mentoring junior team members, and confidently presenting campaign ideas to media agencies and clients. If you're a strategic thinker with a passion for creativity and collaboration, we encourage you to apply.

Responsibilities:
  • Develop exceptional creative strategies for cross–channel media campaigns using research that forms insights to solve client briefs and challenges.
  • Unpack client briefs to identify strategic goals and actions to achieve them.
  • Be the final say on creative campaign responses, including editing and refining strategies and pitch decks.
  • Mentor and uplift the more junior team members in the Creative Strategy team.
  • Use excellent writing and storytelling skills to communicate your creative vision and answer each client brief to perfection.
  • Have the confidence to ideate across all brands with a production-focused framework, utilising our studio production capabilities to integrate brands seamlessly.
  • Take the lead on your own brief responses with a hungry and fearless attitude, with the ability to work on multiple projects at once.
  • Confidently present creative media strategies for campaigns to media agencies and clients.
  • Be chronically online – staying on top of youth culture trends, industry trends, social media trends and technologies, using this knowledge and insight to build market-leading campaigns.
  • Collaborate closely with the commercial partnerships team and Studio production team to ensure the seamless alignment and execution of strategic visions.
  • Be a confident thought leader within the business – you always have knowledge to share with the wider business in the context of social media and cultural trends in Australia.
  • Lead research projects with a combination of qualitative and quantitative sources.
Qualifications:
  • Proven experience in a strategy-focused or adjacent role in media or advertising – or transferrable creative, marketing or branding experience.
  • Excellent writing skills with a strong attention to detail.
  • Lateral thinking with the confidence to defy the norm when appropriate – you're not afraid to zig when others zag.
  • Excellent presentation skills – you are confident pitching all the way up to the C-suite.
  • Adaptable on your creative ideas – you can take feedback and run with it without being protective.
  • An amazing curator, you can intuitively select the strongest route for a strategy to go down.
  • In tune with pop culture, cultural movements and social media trends, in the know of what's trending among young Australians – you always have a hot take on what's happening socially and in the media, and you're not afraid to share it.
  • Highly creative mindset, coupled with the knack to turn creative ideas into actionable strategy.
  • Exceptional storytelling, communication and interpersonal skills.
  • Team player who thrives in a collaborative, cross-functional environment.
Details:
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Marketing
  • Industries: Broadcast Media Production and Distribution, Online Audio and Video Media, Book and Periodical Publishing
Work rights:

Please note to apply for this role you must already have the right to lawfully work and live in Australia.