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Content Strategist

2 months ago

South Melbourne, Victoria, Australia Spotlight Retail Group (SRG) Full time
Job Title: Copywriter Lead

At Spotlight Retail Group (SRG), we're seeking a highly skilled Copywriter Lead to join our team. As a key member of our content creation team, you'll be responsible for developing and implementing a comprehensive content strategy that drives engagement and sales.

Key Responsibilities:
  • Develop content ideas that align with our overall content strategy and business objectives.
  • Lead and mentor a team of copywriters, setting goals and managing workloads.
  • Ensure exceptional content quality, consistency, and adherence to brand guidelines.
  • Partner with cross-functional teams to create integrated campaigns and optimize content performance.
  • Track content performance, keyword rankings, and provide insights to measure success.
Requirements:
  • Prior experience with blog content writing and strong SEO skills, including keyword research and tracking.
  • Proven leadership and expertise as a copywriting leader with a strong portfolio showcasing exceptional writing and editing skills.
  • Deep understanding of brand identity, content strategy development, and the ability to drive engagement and conversions.
  • Strong knowledge of content management systems, SEO, analytics tools, and digital marketing best practices.
  • Results-oriented and resilient, with the ability to meet tight deadlines and manage multiple projects.
What We Offer:
  • Exposure to key senior stakeholders and opportunities across one of Australia's largest private businesses.
  • Career progression, personal development, and mentoring.
  • A culture that rewards initiative and creativity.
  • Benefits, including discounts across all brands, EAP, gym membership discounts, and more.