Digital Strategy Expert

2 weeks ago


Perth, Western Australia beBeeMarketing Full time

As a strategic marketing professional, you will play a pivotal role in driving the digital marketing strategy for our Shopping Centres. Your analytical mind and creative approach will enable you to make data-driven decisions that drive business outcomes.

We are seeking an experienced Digital Marketing Specialist to join our team, working closely with our Centre-based marketing teams to develop and implement digital strategies across all channels. You will be responsible for managing the website platform, including functionality improvements, optimisation and recommending suggestions to continually improve the user experience.

Key Responsibilities:

- Develop and execute digital marketing strategies across multiple platforms
- Collaborate with retailers to ensure localised approaches are implemented effectively
- Manage the website platform, including functionality improvements and optimisation
- Work with external agencies to review and improve SEO and digital spend
- Analyse digital analytics and provide key insights and recommendations for improvement
- Foster a proactive mindset that enables the organisation to anticipate innovation versus reaction
- Degree in Marketing or related discipline is required.
- Excellent technical skills in digital marketing, social media and Microsoft Office are essential.
- Strong digital marketing experience, analytical skills and computer literacy are required.
- Strong understanding of Google Console, Tag Manager and Google Analytics is necessary.
- Self-motivated; confident and energetic individuals who can work well under pressure are ideal.
- Ability to prioritise and meet deadlines is crucial.



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