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Social Media Manager

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Brisbane, Queensland, Australia beBeeDigital Full time $90,000 - $130,000
Job Overview

We are seeking a highly experienced and results-driven Social Media Strategist to lead our organic social media growth. This is a crucial role that will directly impact our brand presence and audience engagement.

Key Responsibilities:
  • Develop and implement a comprehensive social media strategy to drive organic audience growth across all platforms.
  • Analyze current social media performance and identify opportunities for improvement.
  • Conduct competitive analysis and stay up-to-date on the latest social media trends.
  • Develop a cohesive social media strategy that ties in perfectly with our YouTube and TikTok channels.
Content Management & Optimization:
  • Oversee the creation and curation of engaging and visually appealing content.
  • Optimize content for each platform to maximize reach and engagement.
  • Clean up and optimize existing YouTube and Meta pages.
  • Ensure consistent brand messaging and visual identity across all channels.
Community Engagement:
  • Build and nurture a strong online community.
  • Monitor social media channels for comments, questions, and feedback.
  • Respond to inquiries and engage with followers in a timely and professional manner.
Influencer & Partnership Management:
  • Leverage existing relationships with sponsored athletes and influencers to amplify brand messaging.
  • Identify and cultivate new partnerships to expand reach and engagement.
  • Work with upcoming high-profile partnerships.
Performance Analysis & Reporting:
  • Track and analyze key social media metrics to measure campaign effectiveness.
  • Generate regular reports and provide insights to stakeholders.
  • Make data-driven decisions on social media strategy.
Required Skills & Experience:
  • Proven track record of success in growing organic social media audiences.
  • Extensive experience managing social media accounts for consumer-facing brands.
  • Strong understanding of social media analytics and reporting tools.
  • Excellent copywriting and communication skills.
  • Experience working with influencers and managing partnerships.
  • Ability to work independently and as part of a team.
  • Around 3 - 7 years of experience in social media management.
Desired Qualities:
  • Creative and innovative thinker.
  • Results-oriented and data-driven.
  • Passionate about social media and digital marketing.
  • Ability to thrive in a fast-paced and dynamic environment.
Employment Type:
  • Full-time
Industry:
  • Digital Marketing, Social Networking Platforms