Digital Business Strategist

2 weeks ago

Melbourne, Victoria, Australia beBeeDigitalMarketing Full time $90,000 - $110,000
Digital Marketing Specialist

About Us
We are a rapidly expanding residential home builder with ambitious growth plans to become the leading brand in our market. We pride ourselves on delivering exceptional homes and fostering meaningful connections with our customers. As part of our expansion, we are seeking a Digital Marketing Specialist to join our in-house marketing team. This role will be pivotal in supporting the execution of our digital strategies and driving conversion through various digital mediums.

Role Overview

The Digital Marketing Specialist will focus on executing CRM activities, managing eDM and SMS campaigns, optimizing the website, and handling web CMS and SEO management. This role is execution-focused and works closely with internal marketing teams and external vendors to ensure the successful delivery of digital conversion campaigns.

  • Campaign Execution: Develop and manage eDM and SMS campaigns that align with conversion objectives.
  • Website Optimization: Support website optimization projects, ensuring improvements align with conversion goals and best practices.
  • Web CMS Management: Manage web content and updates on CMS platforms to ensure seamless digital experiences.
  • SEO Management: Assist with SEO efforts to improve organic search visibility and drive relevant traffic.
  • Vendor Coordination: Collaborate with external vendors to deliver projects in line with the overall conversion strategy.
  • Creative Collaboration: Liaise with creative design teams to develop digital assets required for campaigns.
  • Reporting & Analytics: Track the performance of digital campaigns, using data to inform decisions and improve results.

Essential Skills & Qualifications:

  • Proven experience in digital marketing, specifically in CRM campaign management (eDM and SMS).
  • Hands-on experience with web CMS management and website optimization.
  • Basic understanding of SEO principles and tactics.
  • Familiarity with data analysis and reporting for digital marketing campaigns.
  • Strong collaboration skills, with the ability to work cross-functionally with creative teams and vendors.

Benefits & Opportunities:

  • A highly competitive salary package based on skills and experience.
  • The opportunity to work hands-on with digital marketing tools and platforms.
  • A dynamic, fun work environment within a rapidly growing organization.
  • Growth opportunities to expand your digital marketing skills and influence conversion strategies.

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