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Senior Demand Generation Manager
2 weeks ago
We are seeking a high-energy, fast-learning and seasoned marketer to lead our demand generation efforts in Australia, extending to Singapore and New Zealand as we scale further into these geographies.
Key Responsibilities- Own the marketing strategy for Australia: Develop and execute a demand generation plan from top to bottom—integrating always-on campaigns with quarterly priorities and sales goals.
- Act as the primary marketing partner to Australian sales leadership: Collaborate closely with AE and SDR leadership supporting product launches, market-specific messaging, and shared accountability for pipeline targets.
- Implement full-funnel programs: From top-of-funnel awareness to lead generation and deal acceleration, deploy the right mix of channels to hit new logo ARR goals. Execute across email, ABM, direct mail, webinars, events, out of home advertising, content syndication, and outbound activations with SDRs.
- Drive revenue through events: Oversee the Australia field event strategy, designing programs that build brand trust and generate real pipeline—from regional conferences to hosted executive roundtables.
- Partner closely with SDRs: Co-create and optimize sales plays, ensuring campaigns translate into productive outbound activity and strong conversion down the funnel.
- Optimize performance and scale what works: Analyze campaign ROI, shift resources to high-performing plays, and rapidly iterate to improve conversion at every stage.
- Collaborate cross-functionally: Work closely with global and regional peers in growth/digital advertising, content, brand, ops, and analytics—contributing to a high-performing international marketing engine.
