Algorithmic Marketing Specialist

4 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $180,000 - $240,000

Unlock the Power of Algorithmic Marketing

About the Role

As a key member of our team, you will be responsible for developing and optimizing core algorithmic models in marketing scenarios. This includes user behavior prediction, profiling, ROI estimation, and traffic allocation strategies to improve marketing efficiency and conversion rates.

Key Responsibilities:

  • Develop and refine algorithms for predicting user behavior, estimating ROI, and allocating traffic to optimize marketing performance.
  • Build precision marketing models using real-time behavioral data and business objectives to drive decision-making.
  • Collaborate with cross-functional teams to implement algorithmic solutions in marketing systems and drive user growth initiatives.
  • Design and develop data-driven algorithm strategies for user lifecycle management, including acquisition, retention, and repurchase.
Requirements
  • At least 3 years of experience in related fields with a solid foundation in algorithms and programming.
  • Master's Degree or above in Computer Science, Statistics, Applied Mathematics, Machine Learning, or related disciplines.
  • Proficient in at least one programming language (e.g., Python, Scala, Java) and familiar with big data processing frameworks (e.g., Hadoop, Spark, Flink).
  • Strong understanding of machine learning algorithms (e.g., LR, GBDT, DNN), commonly used models in marketing scenarios, and tools like TensorFlow or PyTorch.
  • Experience with SQL/Hive and ability to work with large-scale data cleaning, feature engineering, and model tuning.

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