Brand Development Specialist
3 days ago
Universal Store is a leading Australian retailer specialising in trend-led and casual men's and women's fashion, shoes, accessories, lifestyle, and gifting. We are seeking a skilled Marketing Manager to develop and execute innovative marketing strategies to drive brand awareness and customer engagement in the retail industry.
About the Role
You will be responsible for driving the strategic marketing, branding, and messaging strategy of Universal Store across retail, traditional, and digital media. You will oversee a wide range of marketing activities, including product shoots, print campaigns, social media, events, in-store merchandising, and trend analysis. Additionally, you will manage a Marketing & Social Media Assistant and stay abreast of current events, pop culture, and emerging technologies to ensure our brand remains at the forefront of the youth fashion market.
Key Responsibilities:
- Develop and execute comprehensive marketing strategies to drive brand awareness and customer engagement.
- Plan and implement print campaigns that effectively communicate our brand message.
- Oversee social media channels, creating engaging content and fostering a strong online community.
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