Lead Paid Media Strategist

1 week ago

Melbourne, Victoria, Australia Carsales Full time
Company Overview

Carsales is a leading technology company that has been revolutionizing the way people buy and sell vehicles for over 25 years. Our mission is to make buying and selling a great experience, and we're constantly evolving to meet the changing needs of our customers.

We're proud to be a certified Great Place to Work, Family Friendly Workplace, and WGEA Employer of Choice, and we're committed to fostering a diverse and inclusive workplace culture.

Job Description

We're seeking an experienced Senior Manager, Paid Media to join our Growth Marketing team and drive business impact through data-driven decisions. As a key member of our team, you'll be responsible for building, leading, and executing our digital and above-the-line paid media strategies.

You'll work closely with our marketing team, including brand, creative, and analytics teams, to develop and execute campaigns that drive commercial outcomes. Your expertise in paid media will help us stay at the forefront of industry trends and best practices.

Main Responsibilities
  • Develop and execute paid media strategies that drive business impact
  • Manage and optimize campaigns across all core channels and platforms, including SA360, DV360, Meta, and ATL Media Buying
  • Collaborate with the marketing data analytics team to report on performance and identify growth opportunities
  • Work closely with the App Strategist to build and execute app growth and retention plans
  • Proactively source external and internal audience and market insights to inform program planning and direction
Requirements
  • Advanced experience with CM360, DV360, SA360, and Meta ad buying platforms
  • Proven record of delivering end-to-end paid media strategies that have focused on driving direct business impact
  • Proficient in data analytics and Excel
  • Advanced Google Analytics 4 skills and tagging knowledge
  • Experience with audience segmentation through a CDP is favorable
Benefits

We offer a range of benefits that support your career development and well-being, including:

  • A competitive salary of $120,000 - $150,000 per annum, plus superannuation
  • 22 weeks paid parental leave for primary caregivers, four weeks paid secondary caregivers leave, six weeks paid gender transition leave
  • The support of a highly engaged, high-performing team and leadership team you'll actually have face time with
  • A flexible working arrangement that suits your lifestyle, including part-time work options
Location

This role is based in Melbourne, Australia, with the opportunity to work from home or our office depending on your preferences.

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