Chief Consumer Growth Officer

2 weeks ago

Melbourne, Victoria, Australia beBeeLeadership Full time $300,000 - $330,000
Senior Sales and Marketing Director Opportunity in APAC

This is a unique chance to lead consumer growth strategy in a highly respected international business.

The role offers dynamic, region-wide scope with a focus on service excellence, innovation, and customer experience. You will be responsible for driving accelerated revenue growth, enhanced profitability, and market share expansion across the Asia Pacific region.

About the Role
  • Develop and execute a regional sales and marketing strategy that translates global objectives into actionable go-to-market initiatives.
  • Represent the consumer segment at the APAC regional leadership level, driving cross-functional alignment and regional consistency.
  • Champion an organisational mindset focused on continuous improvement, innovation, and operational discipline.
  • Identify and evaluate new market opportunities, emerging customer segments, and untapped product potential to accelerate regional expansion and revenue diversification.
  • Translate complex market intelligence, competitor insights, and evolving consumer behaviours into actionable strategies.
Key Responsibilities:
  • Strategic Leadership & Commercial Planning
  • Team Leadership & Capability Development
  • Sales Execution & Revenue Operations
  • Customer Experience & Omni-Channel Delivery
  • Marketing Strategy & Digital Performance
What We're Looking For
  • 10+ years in senior-level sales and marketing leadership, with a track record of driving B2C growth across regional or international markets.
  • Proven success scaling omni-channel revenue models across digital, telesales, referral, and in-field channels.
  • Experience leading B2C marketing strategies, including campaign execution, digital performance, and brand development.
  • Strong leadership of distributed and culturally diverse teams across geographies.
  • Demonstrated ability to thrive in matrixed global environments, balancing strategic direction with hands-on execution.
  • Strong commercial acumen, with the discipline to deliver performance outcomes at scale.
  • Deep understanding of consumer behaviour across cultures, supported by high data fluency—CRM, analytics, attribution models, and dashboards.
  • Proven track record of inspiring and developing high-performing, collaborative teams.
What's in it for you?
  • Executive remuneration package
  • Flexibility to be based in Sydney, Melbourne, Brisbane – Hybrid Role
  • End-to-end ownership of consumer growth strategy
  • Dynamic, region-wide scope with a focus on service excellence, innovation, and customer experience

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