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Digital Advertising Specialist

1 week ago

Perth, Western Australia Pedestrian Group Full time

We are a performance marketing team at the Pedestrian Group, seeking a skilled Digital Advertising Specialist to join our Perth-based team. Our team lives and breathes paid social advertising, constantly testing and scaling campaigns across various platforms.

Key Responsibilities
  • Manage and optimize paid social campaigns to achieve performance goals
  • Conduct experiments with new ad creatives, audiences, and placements to identify effective strategies
  • Analyze campaign data to inform decision-making (ROAS, CPA)
  • Collaborate with our creative team to design high-converting ads
  • Stay up-to-date with platform updates and industry trends to maintain a competitive edge
  • Scale successful campaigns while maintaining efficiency
Why Work with Us?
  • Be part of a tight-knit team that supports each other's growth
  • Prioritize smart strategy and data-driven decisions
  • Work on a variety of brands and industries
  • Enjoy opportunities for skill development and career advancement