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Marketing Manager Role
We are seeking a Marketing Manager to join our leadership team in Sydney, Australia. This role is responsible for delivering marketing strategies that drive brand awareness and conversion.
About the PositionThis mid-senior level position involves leading the marketing team to create campaigns that not only look great but perform well, building on existing brand equity.
Main Responsibilities- Brand execution: Develop and implement consistent brand messaging across all channels, including creative briefs and tone of voice.
- Store point-of-sale (POS): Create and roll out POS materials aligned with seasonal campaigns, supporting visual merchandising and in-store experience.
- Brand visibility: Design clever marketing ideas to build brand awareness through partnerships and content activations.
- Traffic generation: Drive traffic to both physical stores and the website through targeted marketing efforts.
- Retail support: Partner with stores to improve conversion, tailoring marketing support to local needs and performance metrics.
- Proven experience in marketing management, with a strong understanding of branding and digital marketing.
- Excellent analytical and project management skills, with the ability to execute campaigns independently.
- Strong communication skills, with the ability to work effectively with cross-functional teams.
- Experience using marketing automation tools and email marketing software.
- Understanding of planning, testing, and measurement.
At Bailey Nelson, we value individuality and diversity, and strive to create an inclusive workplace culture. As a Marketing Manager, you will have the opportunity to work with a dynamic team, develop your skills, and make a meaningful contribution to our business.
