Australia Partner Enablement Specialist

Job Title: Australia Partner Enablement Manager Sydney, Australia • AR/VR +1 more • Business Development Specialist

Meta Reality Labs is seeking an experienced business-minded marketer to take on this exciting new role in the Sydney office. This position will be focused on Meta Reality Labs hardware and involve retail/channel marketing, online retail executions, in-store marketing programs, and customer acquisition for Meta Reality Labs in Australia.

The team at Meta Reality Labs is developing future AR/VR technology and bringing products to consumers that transform entertainment and social experiences. The Channel Marketing team will work with partners to grow consumer adoption of Meta hardware technology and develop a new exciting category.

Australia Partner Enablement Manager Responsibilities:

Manage online and in-store retail presence to create best-in-class consumer shopping experiences across Australia Retail Partners (New Zealand could be part of the scope).

Create retail marketing programs to drive sales of AR/VR products in Australia, such as bundles, promotions, and content offers.

Work closely with other Channel marketing Managers and report to the Director of APAC Retail Sales and Channel Marketing to support team objectives and drive day-to-day execution of all retail marketing activity, track key metrics, improve efficiencies through the marketing mix.

Develop retail merchandising and branding in-store and online to promote the Meta brand and products.

Support the Sales and Channel team to build effective retail partnerships and provide operational needs around retail programs.

Manage performance marketing campaigns and co-marketing display programs.

Support the expansion of the retail footprint to new accounts and new stores to drive sales growth.

Ensure effective localization of all marketing assets to support retailers in promoting and selling AR/VR products.

Share feedback and local insights relating to the Meta brand and product portfolio with Meta RL Global Functions.

Required Skills and Qualifications:

Experienced Channel Marketing specialist who can excel in a fast-paced company with high expectations.

5+ years of experience in a marketing role, with a clear record of achievement and success in technology-based consumer marketing.

Proven knowledge in selling consumer goods within both online and retail channels, with experience of leading Consumer Electronics retailers.

A record of leading successful retail marketing programs and go-to-market planning and execution across online and traditional retail channels.

Demonstrable experience in planning and managing significant marketing budgets.

Clear understanding of the retail landscape with expertise in Australia.

Experience working on bundles, promotions, and store merchandising.

Project management skills with the ability to prioritize projects to maximize impact.

Bachelor's degree in business or related field, ideally with post-graduate business/marketing qualification.

Preferred Qualifications:

Great communication and presentation skills demonstrating business acumen.

Deep understanding of CE consumer, particularly gamers, early adopters, and passionate advocates for innovation and disruptive technologies.

Experience working in a start-up-like environment, able to manage details while prioritizing top-level objectives.

Experience in Digital Marketing, Growth/Performance Marketing.

Benefits:

Meta builds technologies that help people connect, find communities, and grow businesses.

When Facebook launched in 2004, it changed the way people connect.

Apps like Messenger, Instagram, and WhatsApp further empowered billions worldwide.

Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality.

Equal Employment Opportunity Employer:

Meta does not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views, or activity, or other applicable legally protected characteristics.

Accommodations Request Form:

Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.

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