Digital Marketing Executive
3 weeks ago
Pepsi Lipton is a joint venture between Unilever and PepsiCo, manufacturing and selling Ice-Tea branded products globally. Two major brands, Lipton and Pure Leaf, generate over $1 billion in retail sales value annually.
About the Role
The successful candidate will be responsible for implementing brand strategies defined for markets in the ANZ region and leading key initiatives to drive business performance. The role involves working closely with the AMESAA Marketing Director and regional teams to deliver results.
Key Responsibilities
- Develop and execute 360 integrated brand communication plans across all countries in the region
- Lead regional innovation projects to drive business growth
- Drive alignment with bottlers and PepsiCo system to implement brand plans
- Identify new market opportunities and develop entry strategies
Requirements
- Proven experience in marketing, particularly in innovation management and digital marketing
- Strong influencing and people management skills
- Ability to manage matrix organizations and cross-functional/cross-border teams
- High accountability and responsibility, with a proven track record of success in large-scale projects
Benefits
- Attractive remuneration package
- Excellent health and wellness programs
- Agile and flexible working environment
- Personal and professional growth opportunities
- Commitment to diversity, equity, and inclusion
Estimated Salary: AU$120,000 - AU$180,000 per annum
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