Digital Experience Director

7 days ago


Brisbane, Queensland, Australia Ingenia Communities Full time

Overview

Ingenia Communities is a leading Australian property group with a fast-growing portfolio of Lifestyle communities and holiday parks across key urban and coastal markets.

We employ over 1300 people across 120 parks and communities, with offices in the eastern seaboard states.

The organisation genuinely cares for its people and is committed to creating communities where our residents and visitors can truly belong.

About the Role

This Digital Experience Director position will be responsible for driving the strategy, design, and execution of digital experiences across Ingenia's digital platforms with a focus on the website and its performance.

The role will work closely with cross-functional teams, including marketing, operations, and IT, to create cohesive digital solutions that align with Ingenia's strategic goals.

Main Responsibilities

  • Digital Strategy: Develop and execute the digital experience strategy to support customer engagement, brand objectives, and revenue growth.
  • User-Centric Design: Lead the design and optimisation of user-centric digital experiences across all platforms, including websites, mobile applications, and other digital interfaces.
  • Automation and AI Integration: Ability to deliver automation integration and stay on top of AI advancements.
  • Usability Testing: Drive usability testing, customer feedback sessions, and iterative design improvements based on qualitative and quantitative insights.
  • Data-Driven Decision Making: Leverage A/B testing, customer feedback, and behavioural data to enhance digital experiences and improve conversion rates.
  • Continuous Improvement: Identify opportunities for innovation and improvement within digital channels, promoting a culture of continuous enhancement.
  • End-to-End Customer Journey: Ensure end-to-end customer journey is considered and best practice is adopted across the portfolio – including a focus on consistency and standardisation.
  • Reporting and Analytics: Coordinate and provide regular reporting (analytics, optimisation, campaign performance).
  • Budget Management: Report on and adhere to digital budgets.

About You

  • Experience: 5+ years' experience in digital marketing, UX/UI design, website design/development or similar.
  • User Research Skills: Experience in user research, user-centred design methodologies, information architecture, wireframing, prototyping, and usability testing.
  • Coding Experience: Coding experience in WordPress would be valuable.
  • Adaptability: Flexibility to adapt and respond to changes emerging in a fast-paced environment.
  • Marketing Technology: Experience in utilising marketing technologies such as Adobe Experience Cloud, Salesforce Marketing Cloud or Dynamics 365 and analytic tools such as Power BI, Datarama, Google Analytics.
  • Cloud Technologies: Understanding of website cloud technologies such as Azure, AWS and Cloudflare or similar.
  • Travel Requirements: Some travel will be required to support front-line teams at events, expos, open days etc.

Salary: AU$120,000 - AU$150,000 per year

Benefits:

  • Competitive Package: We offer a competitive package, flexibility (including working from home for some roles), extensive training and development, career progression and generous reward and recognition programs.
  • Discounts: Plus, enjoy amazing discounts at our Holiday Parks

Apply Now


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