Senior Marketing Director

2 weeks ago

Gold Coast, Queensland, Australia beBeeLeadership Full time $80,000 - $100,000
Marketing Leadership Role

We are seeking an experienced marketing leader to drive our marketing efforts forward. This role requires a strong understanding of marketing principles and strategies, with a proven track record of success in product marketing.

Key Responsibilities:

  • Develop and execute product marketing strategies to drive market penetration and customer acquisition.
  • Conduct market research to identify customer needs and preferences, and incorporate feedback into product development.
  • Create and maintain a positive public image for the company by communicating programs, accomplishments, and/or points of view.
  • Develop PR campaigns and media relations strategies.
  • Write compelling and clear copy for various marketing materials, including websites, brochures, advertisements, and social media.
  • Ensure all written content aligns with brand voice and messaging standards.
  • Prepare comprehensive briefs for internal teams and external partners to ensure alignment on project goals, timelines, and deliverables.
  • Monitor progress and provide feedback to ensure high-quality outputs that meet marketing objectives.
  • Responsible for digital ads campaigns across platforms like Google, Meta, and LinkedIn.
  • Produce high-quality content that engages audiences and supports marketing campaigns, such as blog posts, articles, videos, and infographics.

Requirements:

  • Extensive Marketing Experience: A minimum of 5 years of proven success in marketing roles, demonstrating a deep understanding of marketing principles and strategies.
  • Product Marketing Expertise: Hands-on experience in product marketing, with a track record of successfully launching and managing products in competitive markets.
  • Editorial and Copywriting Skills: Exceptional skills in editorial content and copywriting writing in English, with the ability to craft compelling and persuasive marketing materials.
  • Original Content Creation: Strong proficiency in content creation, including multimedia content, with an eye for detail and creativity. Adept at briefing designers and other content creators to ensure alignment with marketing objectives.
  • Essential Soft Skills: Excellent communication, interpersonal, and organizational skills, with the ability to manage multiple projects and collaborate effectively with cross-functional teams.
  • Advertising Acumen: Experience with digital advertising and campaign management is highly desirable, showcasing an ability to drive traffic and conversions through targeted ad campaigns.

Our company has emerged as a technology leader, offering innovative AI-driven creative, brand governance, and marcom solutions. We are committed to providing a collaborative and dynamic work environment, where employees can grow and thrive.

Why Work With Us?
  • Opportunity to join a cutting-edge technology company with a global presence.
  • Chance to develop your skills and expertise in a fast-paced and innovative industry.
  • Collaborative and dynamic work environment with a focus on employee growth and development.

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