Senior Brand Marketing Strategist, Reckitt Benckiser

3 days ago

Sydney, New South Wales, Australia Reckitt Benckiser LLC Full time

Job Summary:

This role involves defining and implementing brand consumer strategies as a key input for omnichannel content and media.

As a Senior Brand Marketing Strategist, you will work across all aspects of media activation from strategic and annual planning, content strategy, activation planning, and performance marketing.

You will be responsible for ensuring best practices across the organisation including the use of data and performance marketing.

Your goal will be to inspire and drive the step-change to audience-first performance-based activation and optimisation against media, content, and creative, to optimise conversion and be the champion of growth across online and offline channels.

Key Responsibilities
  • Define and implement brand consumer strategies as a key input for omnichannel content and media
  • Work across all aspects of media activation from strategic and annual planning, content strategy, activation planning, and performance marketing
  • Ensure best practices across the organisation including the use of data and performance marketing
  • Inspire and drive the step-change to audience-first performance-based activation and optimisation against media, content, and creative
Requirements
  • Minimum University Bachelor's degree in a Commercial Subject, Marketing or Media or experience deemed equivalent
  • Comprehensive understanding of the consumer ecosystem and how different channels work together to deliver against varying JTBD
  • 2 years' experience in agency or client media management roles
  • Demonstrated proficiency across all media touchpoints; including but not limited to TV, BVOD, OOH, Radio, YouTube, Meta, Search, Amazon
  • Experience working on media or content strategies
  • Experience working with senior leadership and stakeholder management, both internal and external partners
  • Understanding of brand building and performance marketing and an ability to balance both in harmony
  • Basic understanding of adtech / martech and ability to develop a roadmap against existing and future capabilities
  • Ability to manage econometrics and T&L programs
  • Commercial understanding and ability to link media to business impact
  • Ability to translate data ambiguity into insight that drives impact
What We Offer

We are committed to creating a workplace where everyone can succeed. We provide equal opportunities for our employees and welcome applications from diverse backgrounds.

We have a range of benefits that support your wellbeing, career development, and financial security.

We are proud to offer a collaborative and inclusive work environment where you can grow professionally and personally.

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