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Senior Experiential Marketing Specialist

3 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $120,000 - $160,000
Job Overview:

The ideal candidate will be responsible for planning and executing innovative events that drive brand engagement and loyalty.

This role involves managing a portfolio of events, leading/consulting teams, and setting visions for long-term event strategies.

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  • Designing experiential concepts to create immersive experiences
  • Managing relationships with external partners and vendors
  • Developing integrated marketing strategies to enhance event impact
  • Analyzing event outcomes to inform future strategies

To succeed in this role, the candidate must possess strong leadership skills, excellent communication and presentation abilities, and 7+ years of experience in experiential marketing. A bachelor's degree in Event Management is also required.

In addition to technical skills, the ideal candidate should be able to negotiate, influence, and collaborate effectively with key stakeholders. They should also be able to think critically and analytically, remain calm under pressure, and demonstrate flexibility and adaptability in a fast-paced environment.

Key Responsibilities:

Event Planning and Execution: The candidate will be responsible for creating and executing dynamic event concepts that align with the brand's vision and objectives.

Team Leadership: The ideal candidate will lead/consult teams to achieve event goals, develop strategic plans, and provide guidance on event execution.

Communication and Stakeholder Management: The candidate will maintain effective communication with internal and external stakeholders, including agencies, suppliers, and sponsors.

Analysis and Evaluation: The ideal candidate will analyze event outcomes, identify areas for improvement, and develop recommendations for future event strategies.

Requirements:

Education: Bachelor's degree in Event Management or related field.

Experience: 7+ years of experience in experiential marketing.

Skills:

  • Strong leadership and project management skills
  • Excellent communication and presentation abilities
  • Critical thinking and analytical skills
  • Ability to negotiate, influence, and collaborate with stakeholders
  • Flexibility and adaptability in a fast-paced environment