Content Manager

1 week ago

Sydney, New South Wales, Australia beBeeDigital Full time $88,439 - $99,772
Job Title

Digital Content Coordinator

The Independent Hospital Pricing Authority promotes improved efficiency in, and access to, public hospital services through setting the national efficient price of those services.

As IHPA's functions expand to include providing advice on aged care pricing matters, this role will require a stakeholder-driven mindset and technologically-savvy professional to manage the delivery of high-quality motivated team that is driven by delivering creative communication campaigns with a strong understanding of the user journey and an interest in digital transformation to support comprehensive stakeholder engagement strategies.

The Communications team manages all aspects of both internal and external communication, including the release of public documents, management of the website and intranet, media, social media and the delivery of educational programs including a biennial conference, digital learning and events.

Key Responsibilities:

  • Managing the IHPA website (Drupal) and conference website (DatoCMS), with the ability to drive improvements in user experience, navigation, automation and architecture of content.
  • Monitoring, reporting and evaluating the performance of digital campaigns, including analysis and commentary on traffic, conversion, user behaviour and lead generation via Google Analytics to inform future campaigns.
  • Developing digital marketing campaigns for the release of the agency's publications, digital learning programs and events, for the inclusion in internal and external communications plans and stakeholder engagement strategies.
  • Managing IHPA's social media channels based on a comprehensive content calendar.
  • Supporting the Communications Coordinator to deliver relevant and engaging content across internal and external digital media platforms.

Key Capabilities:

  • Experience in driving improvements in content management systems, social media and digital advertising.
  • Possess a growth mindset, with a strong interest to continue to learn, build upon professional development and empower a positive culture for team building.
  • Have knowledge of digital best practice.

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