Senior Marketing Strategist

2 weeks ago


Perth, Western Australia beBeeEngagement Full time $115,097 - $122,657
About the Marketing Engagement Role

We are seeking a skilled marketing professional to lead our marketing engagement strategy and deliver tailored experiences for future students.

Key Responsibilities:
  • Data-Driven Marketing Strategy: Develop and execute a strategic marketing approach to enhance the future student experience and support enrolment goals.
  • Marketing Automation Expertise: Optimise marketing automation processes to ensure targeted, personalised engagement across the future student lifecycle.
  • Automation Platform Management: Manage and enhance the automation platform, implementing best practices for lead generation, scoring, and conversion while ensuring data integrity and compliance.
  • Cross-Functional Collaboration: Work collaboratively with internal teams to ensure alignment of marketing initiatives with broader university objectives.
  • Lifecycle Marketing Innovation: Drive continuous improvement in the student journey, identifying opportunities to enhance engagement and conversion through lifecycle marketing and automation.
  • Performance Metrics Analysis: Track and analyse key performance metrics, using insight to optimise strategy and improve effectiveness.
  • Team Leadership: Lead a high-performing team, providing guidance and coaching to foster a culture of innovation and excellence.


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