Brand Marketing Assistant

2 weeks ago

Silverwater, New South Wales, Australia Plumbers Supplies Co-operative Full time
About this role

This is an exciting opportunity to join the Plumbers Supplies Co-operative, a cooperative organisation with nearly 70 years of history, proudly owned by over 6,500 plumbers across Australia.

With new management focused on modernising our approach to the market, you'll have a unique chance to help shape marketing strategies and bring them to life across digital and offline channels.

Key responsibilities
  • Campaign Support & Execution: Assist in the planning and execution of monthly marketing campaigns, working across multiple channels like email, SMS, website, and digital signage. Collaborate closely with local suppliers and our distribution network to bring each campaign to life.
  • Data-Driven Decision Making: Monitor campaign performance and engagement across digital platforms. Work with internal data to help guide future campaigns and refine current strategies.
  • Member Engagement: Facilitate targeted communications, including welcome packs for new members, updates for inactive accounts, and custom outreach to re-engage lapsed members.
  • Event Coordination: Support the logistics and promotion for major Co-op events, such as trade shows, forums, and member conferences.
  • Content Development: Assist in the creation and curation of engaging, brand-aligned content for digital platforms. This includes developing materials for events and promotions using tools like Canva and Adobe applications.
  • Cross-functional collaboration: Partner with other teams to ensure cohesive marketing messaging and consistent brand presence across all touchpoints.
  • Marketing Administration: Oversee essential marketing team functions like managing purchase orders, supplier coordination, and processing invoices using our software packages.
Key Performance Indicators (KPIs)
  • Timely execution of monthly campaigns
  • Engagement on digital platforms and conversion of digital interactions into member activity (excluding social media)
  • Effectiveness and impact of campaigns measured by member satisfaction and event success
  • Shared KPIs; Net Promoter Score (NPS), Member engagement, Member growth
  • eCommerce website take-up
Qualifications & Skills
  • Experience: 1-3 years in an Australian-based marketing team
  • Skills: Proficient in digital tools, including Canva and basic design software; experience with SEO and SEM tools, email marketing, and e-commerce platforms like Adobe Magento is a plus
  • Personal Qualities: Energetic, positive, highly organised, data-driven, quick learner, great communicator, and capable of using sound judgment to balance innovative approaches with practical solutions
  • Approach: You bring a "roll up your sleeves" mentality, ready to support events and hands-on tasks when needed

We're looking for a talented marketing professional to help us drive growth and enhance our brand. If you're passionate about marketing and have a keen eye for detail, we'd love to hear from you.

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