Marketing Specialist
2 weeks ago
As a Marketing Specialist, you will assist in the planning and execution of monthly marketing campaigns across multiple channels. This includes collaborating with local suppliers and our distribution network to bring each campaign to life. You will also be responsible for monitoring campaign performance and engagement across digital platforms, working with internal data to guide future campaigns and refine current strategies.
Key Performance Indicators (KPIs)
- Timely execution of monthly campaigns
- Engagement on digital platforms and conversion of digital interactions into member activity (excluding social media)
- Effectiveness and impact of campaigns measured by member satisfaction and event success
- Shared KPIs; Net Promoter Score (NPS), Member engagement, Member growth
- eCommerce website take-up
Qualifications & Skills
- Experience: 1-3 years in an Australian-based marketing team
- Skills: Proficient in digital tools, including Canva and basic design software; experience with SEO and SEM tools, email marketing, and e-commerce platforms like Adobe Magento is a plus
- Personal Qualities: Energetic, positive, highly organised, data-driven, quick learner, great communicator, and capable of using sound judgment to balance innovative approaches with practical solutions
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