Strategic Media Director
2 weeks ago
As a Group Planning Director at Essence Media Com, you will be the driving force behind developing breakthrough strategies across a range of clients. Working closely with our strategy team, you will engage with the business leadership team to deliver on your client's objectives and work with your marketplace counterparts to execute your ideas.
Key Responsibilities
• Develop and implement media plans that drive growth and effectiveness
• Work with data to pull actionable insights and translate them into planning lead implications/optimisations
• Build and optimise reach using planning tools from audience planning, allocation and optimisation
• Collaborate with implementation teams to translate strategy into actionable plans for brands
What We Offer
• Our 'Strive' flexible working policy
• Learning and Development Academy
• WPP Global Employee Discounts
• Reconnect Program (work in our offices overseas)
• Industry leading parental leave
• Birthday leave
• Culture initiatives across the year
• DE&I program
Requirements
• Strong base of knowledge across all media channels paid, owned and earned
• Comfortable working with data and able to pull actionable insights
• Ability to build and optimise reach and use tools to do this
• In-depth understanding of the latest research on media effectiveness and how media drives growth
• Experience in audience and signal planning understanding how to build audiences and translate them into segments we can buy and activate against
• Competency working across planning tools from audience planning, allocation and optimisation
• Ability to work with implementation teams to translate the strategy into actionable plans for brands
About You
• Ability to turn numbers into a story and simplify the complicated media world
• Highly skilled communicator who knows how to structure an agency
• Excited to build connected systems that deliver against business solutions
• Awareness of what award-winning work looks like
• Trusted advisor who can quickly understand the client's business needs and develop a solution
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