Head of Road Safety Campaigns

1 day ago

Sydney, New South Wales, Australia beBeeMarketing Full time $160,000 - $200,000

Transform Road Safety in NSW

We seek a visionary leader to spearhead high-profile road safety campaigns. You will amplify the impact of initiatives, foster public trust, and ensure stakeholders are engaged and empowered by our efforts.

Key responsibilities include:

  • Developing and executing end-to-end marketing and communication strategies to reduce fatalities and serious injuries on our NSW roads.
  • Leading the development and management of road safety campaigns and communications, clearly articulating project scope and objectives, meeting deadlines, undertaking effective stakeholder management, and following brand guidelines and procedures.
  • Fostering effective campaign management of public education and marketing by developing comprehensive marketing plans and submissions that target appropriate customer segments, using customer insight to inform content and align with brand strategy.
  • Leading a team of managers and their direct reports to deliver objectives and facilitate ongoing professional development, team wellbeing, and engagement during times of change.

This is a permanent position available in a hybrid working model offering a mix of in-person days in offices as well as remote working.

We're looking for a self-confident and determined leader seeking a new opportunity to make a meaningful contribution and do impactful work. Key requirements include:

  • Extensive experience in leading teams in the development and execution of modern, multi-channelled, and segmented marketing strategies and broadcast media campaigns for large, complex customer-focused organisations, with demonstrated ability to measure effectiveness.
  • Demonstrated experience in identifying and delivering creative and effective solutions to complex marketing challenges.
  • Experience in working with advertising, creative, and media agencies to develop integrated communications campaigns.
  • Understanding of government advertising regulations and related compliance.
  • Experience with big advertising campaigns or multiple campaigns of significant scale.

Our transport system connects people, communities, and industry every day, providing a safe, integrated, and efficient service.

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