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Marketing Innovation Director
3 weeks ago
Marketing professionals with a passion for brand storytelling and customer-centric campaigns are invited to apply for this dynamic role. We're seeking a Marketing Lead to drive acquisition, retention, and loyalty through innovative marketing programs.
About the Role- Lead the development and execution of marketing strategies to attract new customers and reinforce existing relationships.
- Create compelling marketing briefs in partnership with the GIO team.
- Develop brand narratives that engage customers and drive loyalty.
- Collaborate with internal teams to deliver lifecycle and bespoke marketing programs.
- Build campaigns around emerging platforms and social sentiment.
- Apply test-and-learn methodologies and leverage data insights for continuous improvement.
- Manage relationships with external partners and ensure alignment with strategic goals.
- Coach and mentor team members, fostering a high-performance culture.
Tertiary qualification in Business or Marketing (mandatory).
5–8 years' experience in brand marketing (client or agency side).
Strong project management and analytical skills.
Proven ability to interpret marketing data and manage ROI expectations.
Experience managing projects and coordinating with external partners.
