Strategic Marketing Director

3 days ago

Brisbane, Queensland, Australia beBeeMarketing Full time US$125,000 - US$175,000
Job Overview

We are seeking an experienced Strategic Marketing Director to lead the development and execution of marketing strategies that drive product success across diverse industries.

You will leverage deep market insights and cross-functional collaboration to shape the success of our innovative portfolio in established and emerging markets.

Main Responsibilities
  • Develop and execute go-to-market (GTM) strategies for product launches, aligning with cross-functional teams to ensure timely and impactful delivery.
  • Partner with regional teams to adapt global marketing strategies for local market needs, ensuring compliance with regulatory and cultural considerations.
  • Create compelling, differentiated, customer-focused messaging and positioning tailored to target markets and audiences.
  • Define and refine customer personas, journey maps, and segmentation strategies to guide targeted marketing efforts.
Key Qualifications
  • Bachelor's degree in marketing, business, life sciences or a related field; MBA preferred.
  • 8+ years of experience in product marketing, marketing, or related experience.
  • Proven track record of leading successful product launches and driving market adoption in highly technical industries.
Further Details
  • Achieve strategic alignment through collaborative planning and execution.
  • Drive revenue growth by developing effective marketing strategies.
  • Promote products and services through compelling messaging and positioning.
  • Strengthen customer relationships by understanding their needs and preferences.

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