Digital Campaign Specialist

6 days ago

Sydney, New South Wales, Australia beBeeCampaign Full time $90,000 - $120,000
Role Overview

This is an exciting opportunity to join our marketing team as a Campaign Manager.

We are seeking a skilled and motivated professional who can help us deliver consistent and compliant communications across various channels.

The successful candidate will play a pivotal role in enhancing the customer experience by ensuring that every interaction is timely, relevant, and personalized.

Key Responsibilities
  • Establish and maintain campaign governance frameworks across the marketing department, including SLAs, QA checklists, and briefing templates for cross-channel campaign execution.
  • Configure and manage Adobe Journey Optimizer (AJO) campaigns, journeys, and triggers across multiple channels (email, SMS, web, app, etc.).
  • Collaborate with product owners to translate strategic goals into actionable campaign requirements and backlog items.
  • Support journey orchestration and segmentation using AJO and Adobe Experience Platform (AEP), ensuring alignment with data and audience strategies.
  • Enable campaign teams by documenting and promoting best practices for personalization, targeting, and real-time messaging.
  • Conduct A/B and multivariate testing, monitor performance, and provide insights using Customer Journey Analytics.
Required Skills and Qualifications
  • Experience in marketing technology, digital campaign delivery, or customer journey orchestration.
  • Hands-on expertise with Adobe Experience Cloud tools (Adobe Journey Optimizer, Adobe Experience Platform, Customer Journey Analytics, Real Time-CDP, Adobe Target, and Adobe Analytics) with a strong grasp of omni-channel orchestration and segmentation deployment.
  • Proven ability to configure and optimize journeys, triggers, and personalization strategies across digital channels.
  • Solid understanding of customer data platforms, unified profiles, and behavioral targeting.
  • Experience in Agile environments, working within cross-functional squads to deliver iterative improvements.
What We Offer

As a member of our team, you'll enjoy a range of benefits, including access to a comprehensive investment menu, flexible insurance solutions, and discounts on home loans and daily bank accounts.

You'll also have access to 24/7 confidential support services, including safety, medical, and mental health support.

And, as part of our commitment to work-life balance, you'll receive additional leave days to focus on your well-being or celebrate special events.

Our Culture

At our organization, we value diversity, inclusion, and individuality. We believe that when our employees feel valued and supported, they can unlock their full potential and contribute to our success.

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