ANZ Regional Marketing Director
7 days ago
We are seeking a dynamic and results-driven Field Marketing Manager to lead and execute our regional marketing strategy across ANZ. This pivotal role plays a key part in driving brand awareness, lead generation, and pipeline progression for our business in the region.
The ideal candidate will have 7+ years of experience in field marketing with a proven track record of success in B2B environments at a fast-growing tech company. Strong understanding of the ANZ enterprise B2B software market, cultural differences, and business opportunities is essential.
The successful candidate will be responsible for developing and executing multi-channel marketing programs, including field events, webinars, partner programs, and digital campaigns. Excellent project management, communication, and organizational skills are required, as well as proven ability to collaborate effectively with cross-functional teams and external partners.
Key Responsibilities- Accountable for the execution and optimization of the marketing mix to deliver key performance indicators and targets.
- Develop and implement marketing plans aligned with global objectives, tailoring them to the specific needs and cultural nuances of the ANZ market.
- Manage a comprehensive marketing program across various channels to drive leads, opportunities, and win business.
- Deliver a concentrated Account-Based Marketing (ABM) program for your region to amplify sales relationships and support the progression of strategic deals.
- Track and analyze performance data to monitor pipeline creation & progression, guide marketing planning, and report on program ROI.
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Regional Marketing Lead ANZ
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