Senior Consumer Insights Strategist

7 hours ago

Melbourne, Victoria, Australia beBeeStrategist Full time $130,000 - $140,000

**Job Title:** Consumer Insights Strategist

We are seeking a senior marketing and consumer insights professional to lead our team in crafting innovative strategies that drive business growth. As the Consumer Insights Strategist, you will be responsible for developing and implementing research projects, collaborating with cross-functional stakeholders, and communicating insights to drive commercial decisions.

About the Role

This is a senior role that requires a deep understanding of consumer behavior, market trends, and competitive landscapes. You will work closely with our marketing team, research agencies, and internal partners to design and manage end-to-end research projects, track consumer preferences, and influence senior stakeholders with actionable insights.

You will also be responsible for building and managing frameworks for competitive benchmarking, new product development preference testing, and sensory evaluation. Your ability to communicate complex research findings to non-technical audiences will be essential in driving business outcomes.

Responsibilities:
  • Develop and implement consumer research projects to inform business strategy
  • Collaborate with cross-functional teams to ensure consumer insights are integrated into all aspects of the business
  • Design and manage frameworks for competitive benchmarking, NPD preference testing, and sensory evaluation
  • Communicate research findings to senior stakeholders and influence commercial decisions
  • Manage research agency relationships and ensure effective project delivery
Required Skills and Qualifications

To succeed in this role, you will need:

  • 5-7 years of experience in consumer insights, preferably in an FMCG or QSR environment
  • Expertise in both qualitative and quantitative research methods
  • Strong stakeholder engagement and influencing skills
  • Ability to communicate complex research findings to non-technical audiences
  • A tertiary qualification in Marketing, Business, or Commerce
Benefits

We offer a range of benefits, including:

  • Flexible work arrangements
  • Opportunities for professional development and growth
  • A supportive and inclusive work environment
  • Competitive salary and benefits package
About Us

We are a leading food manufacturer dedicated to crafting iconic products that people love. We are committed to innovation, quality, and customer satisfaction. Our purpose is to craft food that brings out 'the good'. When you join our team, you will be part of a community that values creativity, collaboration, and mutual respect.

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