Community Builder Marketing Specialist

2 days ago

Melbourne, Victoria, Australia beBeeCustomer Full time
Customer Engagement Marketing Role

We are seeking a skilled Customer Engagement Marketing Manager to create and deliver a consistent customer-centric engagement strategy. The ideal candidate will be responsible for driving tenant attraction and retention across our portfolio, leveraging their expertise in marketing and community building.

Key Responsibilities:
  • Develop and implement a comprehensive customer engagement strategy that includes attracting tenants, onboarding seamlessly, connecting continuously, and offboarding positively.
  • Curate and manage meaningful building communities to enhance tenant satisfaction and drive retention.
  • Design and execute brand-aligned campaigns, collateral, and digital content to engage and convert leasing opportunities.
  • Own and manage marketing budgets and reporting metrics to optimize results.
  • Lead the attraction, onboarding, support, and offboarding process for tenants to ensure a smooth and memorable journey.
  • Build deep, multi-layered relationships with tenants – from executives to on-site teams.
  • Curate and deliver tailored events, activations, partnerships, and wellness programs to strengthen tenant communities.
  • Leverage feedback and analytics to continuously improve tenant satisfaction and community engagement.
  • Deliver targeted communications based on audience segments (CEOs, leasing agents, tenant teams).

In this role, you will have the opportunity to work closely with internal stakeholders, creative agencies, and digital platforms to drive business growth and excellence.

Requirements:
  • Tertiary Qualifications in marketing, communications, business, or a related field.
  • Proven marketing experience, specifically in retail or property marketing.
  • Strong understanding of property fundamentals.
  • Proficiency in marketing platforms and design tools.
  • Excellent communication, project management, and problem-solving skills.
  • A high customer service mindset with a collaborative approach.
What We Offer:
  • Career Development: Leadership programs, education assistance, study support, professional membership fee support.
  • Lifestyle: Generous parental leave, return to work program, and flexible work options.
  • Inclusive Culture: A safe and welcoming environment for all.
  • Flexibility: Support for balancing work and life priorities.
  • Health and Wellness: Discounted health insurance, free health services, fitness classes, and reproductive health benefits.

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