APAC Solutions Marketing Strategist

3 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $120,000
Role Overview

The APAC Solutions Marketing Manager plays a pivotal role in driving business growth through strategic and creative marketing initiatives. This thinker will develop comprehensive marketing strategies that position Axis solutions in the market by analyzing market research and trends.

This key member of the marketing team will collaborate with Business Development teams to execute targeted solution campaigns at the APAC level, ensuring alignment with regional priorities and strategies. They will work with sales, product teams, and other stakeholders to align on business objectives, customer needs, and market trends to drive solution awareness and business growth.

Key Responsibilities
  • Develop and implement end-to-end marketing strategies for Cloud-based solutions, AI, and Business Intelligence.
  • Craft clear and compelling messaging for Axis solutions that resonate with target customers, highlighting key benefits, competitive advantages, and unique selling points.
  • Design and lead strategic marketing campaigns that generate awareness, engage customers, and drive demand, ensuring a seamless customer journey at every touchpoint.
  • Conduct market research to understand customer needs, market trends, and competitive activities, leveraging insights to identify growth opportunities and refine messaging.
  • Partner with global teams to develop content aligned with campaign objectives, overseeing creation of marketing materials such as case studies, whitepapers, and brochures tailored to customer pain points.

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