Digital Media Strategy Director

1 week ago

Melbourne, Victoria, Australia carsales Full time

The estimated salary for this role is $160,000 - $220,000 per annum.

Company Overview

Carsales is a leading online marketplace for buying and selling new and used vehicles. We are committed to providing an exceptional customer experience through innovative technology and strategic partnerships.

Job Description

We are seeking an experienced Digital Media Strategy Director - Commercial Growth to join our team. As a key member of the growth marketing team, you will be responsible for developing and executing paid media strategies that drive business growth and revenue.

In this role, you will have the opportunity to work closely with cross-functional teams, including marketing, sales, and product, to develop and implement integrated marketing campaigns that meet business objectives.

  • Develop and execute comprehensive paid media strategies across digital channels, including search, social, and programmatic advertising.
  • Analyse market trends and competitor activity to identify opportunities for growth and improvement.
  • Work closely with the data analytics team to track and measure campaign performance, identifying areas for optimisation and ROI improvement.
  • Collaborate with the creative team to develop compelling ad copy and visual assets that resonate with our target audience.
  • Liaise with external partners, including Google, Meta, and other industry players, to stay up-to-date on the latest platform features and best practices.
  • Manage and grow a high-performing team of specialists in paid media, ensuring they have the necessary skills and training to deliver exceptional results.

This is an exciting opportunity to join a dynamic and fast-paced organisation, working alongside a talented team to drive business growth and revenue. If you're a seasoned marketer with a passion for paid media and a desire to make a real impact, we'd love to hear from you.

Required Skills and Qualifications

To be successful in this role, you'll need:

  • A minimum of 5 years' experience in digital media planning and buying, preferably in a leadership capacity.
  • Advanced knowledge of paid media platforms, including Google Ads, Facebook Ads, and DV360.
  • Strong analytical and problem-solving skills, with the ability to interpret complex data and drive actionable insights.
  • Excellent communication and project management skills, with the ability to collaborate effectively with cross-functional teams.
  • Experience managing budgets and ROI analysis, with a focus on driving commercial growth and revenue.
Benefits

We offer a range of benefits, including:

  • A competitive salary package, including base salary and bonus potential.
  • A comprehensive benefits program, including health insurance, superannuation, and flexible working arrangements.
  • Professional development opportunities, including training and certification programs.
  • A dynamic and supportive work environment, with regular team-building activities and social events.

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