Effective Marketing Strategist

1 week ago

North Sydney Council, Australia beBeeMarketing Full time $60,000 - $80,000

Fanquip is a leading provider of industrial ventilation solutions. As a key entity, they engineer and manufacture a complete range of fan products for extraction, ventilation, heating, and cooling.

About the Role:

This pivotal role has sole responsibility for developing and delivering communications, branding initiatives, and marketing campaigns. It requires an all-round professional with skills in campaign strategy, digital and social media, administration, organisation, and reporting.

Key Responsibilities:
  • Deliver content aligned with branding, stakeholder expectations, and goals
  • Assist in driving seasonal campaigns, product highlights, competitions, and e-commerce marketing
  • Support the sales team in ad-hoc requests like updating brochures, making website edits, and other tasks
  • Develop, execute, and track multichannel marketing campaigns
  • Contribute to creating written, visual, and multimedia content for both digital and print channels
  • Help develop key assets including brochureware, customer success stories, and technical whitepapers for both digital and print
  • Map customer journeys, automate workflows, and leverage data-driven decisions to drive engagement
  • Collaborate with internal teams and stakeholders to ensure effective campaign assets are developed and deployed
  • Nurture relationships with key stakeholders
  • Have experience or be willing to learn using tools like SEMrush and Lighthouse for SEO and web optimisation
About You:
  • Bachelor's degree in Marketing, Communications, or Business (or equivalent)
  • Exceptional written and oral communication skills
  • Design skills and understanding of visual and brand strategy are advantageous
  • Demonstrated understanding of best practices for planning, executing, monitoring, and optimising inbound and outbound activation
  • Strong knowledge of digital platforms, best practices, and their integrations across channels
  • Superior time management skills and ability to prioritise multiple projects
  • Agile mindset with the ability to seek innovative ways to extend reach and position the business in new markets
  • Highly resourceful, driven, and able to go beyond instruction to deliver integrated initiatives that provide a scaling effect
  • Outwardly positive, confident, reliable, customer-oriented, and highly organised

Platforms and skills that would be an advantage include Adobe CC and Canva, graphic design skills, and multimedia/video editing skills.

We value personal and professional development, providing a work environment that encourages open communication and collaboration.

A competitive salary package and exceptional company benefits are on offer, along with career development opportunities and great team support.

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