Director of Brand and Content Marketing
2 months ago
**About This Role**
Audible is seeking a seasoned marketing professional to drive the development and delivery of impactful marketing and communication campaigns for our brand. As a key member of our team, you will be responsible for leading the marketing strategy and implementation of premium content for release in Australia, supporting Original and 3P releases.
**Key Responsibilities**
- Lead the marketing strategy and implementation of a constant stream of premium content for release in Australia, supporting Original and 3P releases.
- Maximize talent promotion through creation of high-impact promotional assets and dissemination over partner channels with a goal to grow awareness and engagement via paid, owned, and earned media.
- Lead Australian brand marketing for Audible offerings, partnering with global teams to ensure brand alignment and execution based on overall direction.
- Create plans that will be rolled out across all marketing channels, based on in-depth marketing research and customer insights.
- Build communication approaches that will be tested in the market to reach the best result.
- Work closely with the awareness media team to maximize creative impact.
- Project manage campaigns and events with impeccable organizational skills.
- Collaborate with internal teams to manage projects, implement campaigns, events, and promotions with effective project management, weekly status, and conference reports following meetings to ensure everyone is on the same page.
- Effectively facilitate communication with internal teams/external partner agencies (media, event, creative).
- Work with local and international partners to deliver audience, service, and content-related research.
- Provide support on brand-tracking, UX/CX research, and other streams defined in conjunction with the newly-created International Research team.
- Provide regular reporting and analysis of activity to determine campaign performance and provide recommendations for optimization.
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Marketing Director, Brand and Content
1 week ago
Sydney, New South Wales, Australia Audible Full timeAbout This RoleAudible is seeking a Marketing Director, Brand and Content to drive the development and delivery of impactful marketing and communication campaigns for Audible spanning advertising, communications, brand and talent collaborations to deliver business objectives.About YouYou are able to think strategically and act tactically and have incredibly...
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Sydney, New South Wales, Australia Audible Full timeAbout This RoleAudible is seeking an experienced Associate Director to lead our Brand and Content Marketing efforts in Australia. This 15-month parental leave cover role will drive the development and delivery of impactful marketing campaigns to drive business objectives.About YouYou will be a strategic thinker with exceptional attention to detail, able to...
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Sydney, New South Wales, Australia Audible Full timeAbout This RoleAudible is seeking an experienced Associate Director to lead our Brand and Content Marketing efforts in Australia. This 15-month parental leave cover role will drive the development and delivery of impactful marketing campaigns to drive business objectives.About YouYou will be a strategic thinker with exceptional attention to detail,...
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Sydney, New South Wales, Australia Audible Full timeAbout This RoleAudible is seeking an experienced Associate Director to lead our Brand and Content Marketing efforts in Sydney. This 15-month parental leave cover role will drive the development and delivery of impactful marketing campaigns to drive business objectives.About YouYou will be a strategic thinker with exceptional attention to detail, recognized...
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Sydney, New South Wales, Australia Audible Full timeAbout This RoleAudible is seeking an experienced marketing professional to fill a 15-month parental leave cover as Associate Director of Brand and Content Marketing. This role will drive the development and delivery of impactful marketing and communication campaigns for Audible, spanning advertising, communications, brand, and talent collaborations to...
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