Marketing Measurement Specialist

2 weeks ago

Sydney, New South Wales, Australia beBeeMeasurement Full time
Marketing Measurement Expert

We are seeking a seasoned marketing measurement expert to partner with our clients and internal stakeholders. The successful candidate will have a deep understanding of marketing solutions, including experimentation, incrementality, attribution, and media mix modeling.

Key Responsibilities:
  • Serve as the measurement subject matter expert for our verticals, providing strategic guidance and thought leadership to clients and internal stakeholders.
  • Collaborate with clients to understand their business objectives and develop tailored measurement strategies that drive brand and business outcomes.
  • Develop actionable presentations using data to communicate measurement findings and insights to clients in a clear and persuasive manner.
  • Leverage expertise in incrementality methodologies (BLS, CLS, MMT) to accurately measure the impact of client investments.
  • Apply knowledge of MTA and MMM to optimize measurement solutions and provide actionable insights.
  • Partner with cross-functional teams to align measurement efforts with company-wide goals and ensure consistency across verticals.
Requirements:
  • Minimum 5 years of experience in digital advertising or large marketing organizations; ideally in measurement/analytics related role.
  • Deep understanding of measurement solutions including experimentation, incrementality, attribution, Media Mix Modeling, causal and inference analysis.
  • Proven ability to solve inferential problems through experimental design and analysis.
  • Proven ability to uncover the core problem and develop/execute a plan to solve for the problem.
  • Proven ability to lead and influence XFN stakeholders.
Benefits:

We offer a fast-paced and dynamic work environment with opportunities for growth and development. Our team is passionate about creating value for our communities and inspiring creativity.

About Us:

We are a leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy to our users. We strive to do great things with great people and lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company.

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