Regular Giving Programme Lead

2 days ago

Sydney, New South Wales, Australia beBeeAcquisition Full time $90,000 - $110,000
Job Description:

Lead a pivotal role in the strategic development and implementation of a Regular Giving program with an inspiring charity.

- Use your exceptional analytical skills to drive growth and make an impact through leading child protection initiatives

- Collaborate with a highly collaborative team and leverage strong relationships to enhance fundraising efforts

- Work in a flexible hybrid environment from an office in Ultimo

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About the Role:

Reporting to the Head of Individual Giving, you will play a key part in the development of the organisation's Regular Giving acquisition strategy and be responsible for its implementation, management, and evaluation.

This role involves assisting in the strategic development of a refined Regular Giving supporter journey and tracking its implementation, retention activity, and evaluation.

Additionally, you will develop and manage all Regular Giving marketing activity, coach and mentor a Fundraising Assistant, and refine the supporter journey to minimise attrition and deliver regular giving retention appeals and campaigns

Key Responsibilities:

  • Develop and implement a plan to significantly increase income for Individual Giving through the development of new donors for Regular Giving through channels including Face to Face, Telemarketing, and Digital
  • Build on a diversified, refined strategy to significantly increase the number of active Regular Givers through a multi-channel approach, with an emphasis on Face to Face
  • Manage close relationships and communication with third-party suppliers, monitor and report on supplier activity, and ensure best practice across the program
  • Develop and implement the Regular Giving supporter journey to deliver regular giving retention appeals and campaigns
  • Monitor performance of donor recruitment activities, reporting to management and making recommendations for future investment
  • Manage stakeholders and timelines for campaigns to ensure programs are executed on time and brand for each regular giving retention campaign
  • Refine and optimise multi-channel RG declines program to maximise RG retention rates
  • Provide analysis and reporting on key metrics such as attrition and channel ROI, and make recommendations for future investment
  • Develop innovative and best practice strategies, plans, and tactics across acquisition and retention to grow the program and identify new trends, tactics, and channels being adopted across the industry for Regular Giving acquisition and retention
  • Couch and mentor the Fundraising assistant to meet required goals and timelines
  • Collaborate with internal Marketing teams to integrate online and traditional components to support the Regular Giving program
Skills and Qualifications:

- Proven success driving multi-channel acquisition and retention strategies across Regular Giving, including experience in managing face to face programs

- Ability to manage strong relationships with suppliers, coupled with excellent interpersonal, communication, and negotiation skills to drive solutions and collaboration

- Strong budget management skills, excellent analytical reporting skills, and a data-driven mindset to capture information and drive improvement

- High-intermediate to advanced skillset using Excel to capture and interpret data and results

- Excellent numeracy, budgeting, and presentation abilities

- Experience in end to end project management, with the ability to multitask and collaborate effectively with multiple stakeholders

- Knowledge and experience across direct mail and digital not essential, but desired

- An interest in improving the future of vulnerable children, young people, and families across Australia

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