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Strategic Media and Content Manager
2 weeks ago
Job Description:
">- As a Trade Marketing Manager, you will be responsible for leading the delivery of paid media campaigns and earned PR initiatives to increase visibility, engagement, adoption, and advocacy for News Corp Australia's people, commercial brands, products, and services across the B2B market.
About the Role:
">- We are seeking a strategic and execution-focused Trade Marketing Manager - Paid & Earned Media to join our high-performing Client Marketing team.
Your Key Responsibilities:
">- Build and manage an annual paid and earned media calendar aligned to client marketing and business priorities.
- Identify opportunities that enhance News Corp Australia's visibility, commercial influence, and thought leadership.
- Develop business cases for key placements and PR initiatives, articulating objectives, audience fit, investment, and ROI.
- Negotiate paid media placements and contracts across key digital and social trade environment.
- Ensure value delivery and strategic alignment from all paid publisher partnerships.
- Plan, brief, book, and optimize paid campaigns across trade publishers and social platforms.
- Brief creative to Roller, our in-house agency, and manage production timelines across digital formats.
- Deliver campaigns end-to-end - on time, on brand, and on budget.
- Track performance and deliver post-campaign reporting using clear media KPIs (CTR, CPC, engagement, reach etc.).
- Partner with Corporate Affairs to identify and deliver earned PR opportunities.
- Build strong relationships with trade editorial teams and pitch stories that support our marketing objectives.
- Secure high-impact editorial placements and track outcomes through media monitoring and sentiment analysis.
- Lead collaboration across internal stakeholders.
- Build and maintain deep relationships with key trade publication teams – both commercial and editorial.
- Represent News Corp Australia externally with clarity, professionalism, and strategic intent.
About You:
">- You'll have at least 5 years' experience in trade marketing, PR, media buying, or content marketing, preferably within a media, publishing, or agency setting.
- You're a natural collaborator, confident communicator, and strategic thinker who isn't afraid to roll up your sleeves.
Your Skills and Qualifications:
">- A growth mindset and collaborative energy.
- Proven project ownership from idea through to execution.
- A love of writing and an eye for PR-worthy stories.
- Strong instincts for identifying content that drives engagement and influence.
- The ability to manage multiple stakeholders while balancing brand, commercial, and creative priorities.
- High emotional intelligence, excellent communication skills, and a keen eye for detail.
- A solid understanding of the Australian media and trade publishing landscape.
What We Offer:
">- Exclusively ours - Access to publications and products from across the News Corp family.
- Health & wellbeing - Advice, support, and facilities for healthy minds and bodies.
- Time off - News offers a range of leave options to support your personal needs and moments that matter in life.
- Helping you grow - Development opportunities and recognition.
- Financial wellbeing - Support on making the most of your money.
- Perks & discounts - Exclusive offers across a range of products and services.
- Giving back - Make a difference to our communities.