Digital Content Strategist

1 day ago

Adelaide, South Australia beBeeMarketing Full time $90,000 - $120,000
Role Overview

The Content Marketing Manager will lead organic content strategy driving brand awareness, engagement, and conversion through storytelling and data-led decision-making.

This role oversees social media presence, manages a small content team, and ensures all content is aligned with the organisation's brand, values, campaigns and strategic objectives.

You'll blend creativity with strategy, producing compelling content that strengthens market position and supports business growth.

This opportunity offers the chance to drive results in a dynamic environment with a talented team.

Key Responsibilities
  • Content Strategy Development: Design and execute content strategies to build brand positioning, generate leads, and support engagement and retention.
  • Organic Social Media Management: Oversee planning and delivery of organic social content to drive engagement and reach.
  • Content Calendar & Planning: Build and manage a calendar that aligns with campaigns, seasonal opportunities, and brand storytelling.
  • Team Leadership: Mentor and guide a content team, fostering creativity, accountability, and growth.
  • Brand Storytelling: Ensure all content reflects the brand voice, values, and guidelines.
  • Collaboration: Work with cross-functional teams to deliver integrated content campaigns.
  • Performance & Optimisation: Analyse and report on content and social performance, applying insights to improve outcomes.
  • Content Governance: Maintain guidelines to ensure consistency, compliance, and quality.
Requirements
  • Strong ability to develop and implement effective content and organic social media strategies.
  • Skilled at managing content workflows across written, visual, and multimedia formats.
  • Proven leadership skills, coaching, mentoring, and inspiring a creative team.
  • Strong understanding of social best practices, SEO, and content optimisation.
  • Excellent communication and collaboration skills.
  • Strong project management capability, able to balance multiple priorities and deadlines.
  • Creative, adaptable, and solutions-focused mindset.
Qualifications

A degree in Marketing or a related field (or equivalent relevant experience).

Benefits
  • Hybrid Workplace
  • Exclusive Perks: As an AIB staff member you have an exclusive discount to study your MBA, access to LinkedIn Learning, plus special MBA discounts for family and friends.
  • Wellness Support: Access our Employee Assistance Program and take advantage of novated leasing and salary-sacrificing options.

How to Apply

Submit your resume along with a brief cover letter outlining your suitability for the role.

For further information please contact Recruitment Coordinator at careers@aib.edu.au.

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