SEO Link Acquisition Specialist Melbourne
4 weeks ago
At Easygo, we're seeking a skilled SEO Link Acquisition Specialist to join our team in Melbourne. As a key member of our SEO team, you'll be responsible for managing and optimizing our link acquisition strategies. Your expertise will help us grow our brand equity, enhance our online authority, and drive traffic acquisition targets.
Key Responsibilities:
- Liaise with link vendors to negotiate costs and value for link acquisition outcomes
- Manage budgets for link acquisition campaigns and vendor services
- Conduct qualitative and quantitative analysis of link vendor services and link performance
- Coordinate content and campaigns for external media exposure
- Onboard and manage relationships with new link acquisition vendors
- Analyze the quality and effectiveness of acquired links & content
- Provide regular reports on link acquisition efforts and their impact on SEO performance
- Escalate complex issues or strategic decisions to senior SEO team members
- Stay up-to-date with the latest trends and best practices in link acquisition and SEO
- Collaborate with the content, PR & Acquisition teams to ensure alignment between link acquisition and broader marketing strategies
Requirements:
- 2-5 years of experience in SEO
- Proven track record in managing vendor relationships
- Strong analytical skills with experience in data-driven decision-making
- Excellent communication and negotiation skills
- Experience in link acquisition strategies and techniques
- Familiarity with SEO tools such as Ahrefs, SEMRush
- Understanding of content marketing and its relationship to link acquisition
- Experience in budget management and cost-benefit analysis
What We Offer:
- EAP access for you and your family
- Access to over 9,000 courses across our Learning and Development Platform
- Paid volunteer day
- Two full-time baristas who will make your daily coffee, tea, fresh juices and smoothies for FREE
- FREE daily catered breakfast
- Massage Wednesdays - we get professionals to do this
- Team lunches and happy hour in the office from 4pm on Fridays
- Fun office environment with pool tables, table tennis and all your favourite gaming consoles
- 'Help Yourself' Cold Drinks Fridges and massive Snack Walls on every working level
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