Campaign Strategist

1 week ago

Sydney, New South Wales, Australia beBeeMarketing Full time $120,000 - $144,000

Immerse yourself in a dynamic role that drives meaningful change and contributes to the lives of people.

This exceptional opportunity will see you working across huge national campaigns, leveraging your expertise to deliver best-in-class outcomes. Your chance to work across a wide range of channels from TV, Radio, PR, Media and OOH is waiting for you.

About the Role

We are seeking an accomplished Marketing Manager who can lead major national campaign activity. This includes developing insight-led campaign strategies, working closely with cross-functional teams to integrate across multiple channels, managing paid media activity and ensuring best practice measurement and evaluation.

Main Responsibilities:

  • Develop and execute campaign strategies leveraging paid, owned and earned media channels, in collaboration with department heads and channel leads.
  • Ensure best practice cross-channel integration across all strategies and executions.
  • Develop and deliver best practice campaign and communications data analysis, measurement and optimisation.
  • Contribute to insights-based reporting to stakeholders across campaigns.
  • Monitor and implement learnings from industry best practices.
  • Act as a brand champion, ensuring all campaign content aligns with brand guidelines.
  • Engage with and assist in managing marketing agencies (media, creative and production) to ensure spend and performance optimisation, and alignment with campaign objectives and outcomes.
  • Manage team members working across paid media and creative production.

Requirements:

  • Degree-level education or equivalent, with at least 5 years of marketing experience.
  • Experience in integrated marketing strategy development and execution, including ability to develop and deliver successful and measurable campaign strategies.
  • Ability to translate complex information into messaging and content for various audiences.
  • In-depth understanding of driver and detractors of brand and reputation, with ability to align strategic approach accordingly.
  • Ability to identify and use data and insights to inform approach from planning phase through to real-time optimisation and end-of-campaign analysis.
  • Excellent stakeholder engagement skills, with experience working with cross-functional teams and demonstrated success engaging diverse stakeholders.
  • Experience managing projects across briefing, production, execution, evaluation and budgeting.
  • Experience in agency management (research, media buying and creative).
  • Team management experience with high emotional intelligence and ability to motivate and develop team members.

Benefits:

  • Career growth and development opportunities.
  • A supportive and collaborative work environment.
  • Competitive salary and benefits package.

How to Apply

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