Digital Content Strategist

7 days ago

Sydney, New South Wales, Australia beBeeStrategist Full time $120,000 - $170,000
Digital Content Strategist Job Description

We are seeking a skilled Digital Content Strategist to develop and execute social media strategies across Australia, New Zealand, and Southeast Asia. This role requires a deep understanding of social platforms, creative instincts, and collaboration skills to create world-class content and ensure our social presence is culturally relevant and locally resonant.

The ideal candidate will be responsible for leading our local social media strategy and content calendar, localising and originating content across platforms, managing day-to-day publishing, community interactions, and player engagement. Additionally, they will act as project lead on regional activations in collaboration with cross-functional partners and track, report, and analyse key social KPIs to inform strategy.

Key Responsibilities:
  • Own and lead our local social media strategy and content calendar for ANZ & SEA
  • Localise and originate content across platforms that resonates with players and supports campaign objectives
  • Manage the day-to-day publishing of content, community interactions, and player engagement across our social channels
  • Act as project lead on regional activations in collaboration with cross-functional partners
  • Track, report, and analyse key social KPIs (reach, engagement, sentiment) and provide insights to optimise strategy


Requirements:

To succeed in this role, you will need 6+ years of experience managing social media channels in a fast-paced marketing or community role, proven experience managing content and engagement across all major social platforms, strong editorial and copywriting skills, familiarity with social and content tools, and comfort working across time zones with global counterparts. A collaborative team player who thrives in cross-functional environments is essential.

Benefits:
  • Strong growth in regional social KPIs
  • Delivery of locally relevant content and activations that connect us with regional player communities
  • Establishment of a clear consistent voice for our franchises across ANZ & SEA


If you're passionate about digital content creation and have a talent for developing engaging social media strategies, we encourage you to apply for this exciting opportunity.

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