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Data Analyst

2 months ago

Sydney, New South Wales, Australia abc Full time

About the Role

In this strategic position, you will analyze audience data to generate insights that drive business growth and enhance the user experience of ABC Digital Products. As a key member of the ABC team, you will contribute to the development of outstanding digital products that meet the highest standards for our audience.

The Product Analyst will be supported by the Audience Data & Insights team and qualitative research teams, and by the product, content, and design expertise of Digital Product, Content Discovery, and Content teams.

Key Responsibilities

  • Conduct in-depth research into audience engagement with ABC Digital Products, and use insights from this work to inform strategic improvements to audience experiences with those products.
  • Collaborate with the Product Insights Lead – Content and the Audience Data & Insights team to conduct quantitative research into audience engagement with ABC Digital Products.
  • Generate data-driven insights to inform strategic growth opportunities for ABC Digital Products, including the application of personalization to achieve organizational goals.
  • Design, conduct, and report on experimental optimisations to audience experiences with the ABC Digital Products.
  • Prepare and maintain documentation of analytic and experimental research, and prepare and present engaging presentations for a broad range of technical and non-technical stakeholders.

About You

  • Extensive experience in digital analytics and research practices, ideally in a media organization, with a deep understanding of customer-focused data analytics.
  • Relevant tertiary qualifications or substantial equivalent skills, knowledge, and experience in data science, business analytics, behavioral sciences, or applications within the workplace.
  • Substantial experience with experimental design, analysis, and reporting in a relevant discipline (e.g., product research, market research, psychology, or human behavioral sciences).
  • Extensive ability to effectively communicate analytic and experimental research outcomes in written, verbal, and visual media to both technical and non-technical audiences.
  • Highly advanced experience using SQL to access and model large datasets, and Python or any other advanced analytics software package to analyze and visualize data.
  • Extensive experience with Microsoft Office, including Excel, PowerPoint, Word, Teams, and SharePoint.
  • Experience with one or more business intelligence tools such as Microsoft Power BI or Tableau.
  • Excellent ability to anticipate and respond to business needs, and identify opportunity areas.
  • Excellent communication and interpersonal skills, including the ability to work in a range of diverse teams, and to represent the ABC in industry forums and working groups.